O3 Consulting Inc

O3 Blog: On Internet

  • Internet Marketing by gender stereotype – beyond unfortunate

    An ongoing European Union funded study aimed at increasing the appeal of information and communications technology (ICT) work to women indicates that aiming campaigns at women in general is not as effective as targeting particular categories of women who may be more receptive to the message.  The researchers said the focus should shift to identifying…

  • Effective Internet Marketing: Who is Your Ideal Customer?

    Think about two or three of your most profitable current customers – or customers you think would be a great fit for your company.  Would your business be more successful if all your customers were like them?  You want to attract customers who are a good fit for your products or services, who will be…

  • Effective Internet Marketing: What are Your Internet Marketing Goals?

    What are Internet Marketing Goals? Most small business internet marketing goals are to increase sales, to increase leads and customers, and to increase visits to brick and mortar stores.  Other goals might be to provide fast customer service after the sale, to promote follow-on business and to keep current customers engaged over time.

  • Internet Marketing Basics: Waiting is Expensive

    In this third in a series of three explaining the basics of Internet Marketing, I talk about the cost of waiting and how to approach next steps. Your Competitors Aren’t Waiting Waiting is way too expensive – your competitors aren’t waiting.  It can be daunting, but taking that first step and then doing a little…

  • Internet Marketing Basics: 5 Essential Elements

    The second in a series of three explaining the basics of Internet Marketing offers 5 essentials for effective Internet Marketing. The science of getting found and selling successfully on the Internet has resulted in a wealth of information about how to do it well.  When you have all the parts working together, your Internet Marketing…

  • Internet Marketing Basics: the Importance of Being There

    In this first of a series of three explaining the basics of Internet Marketing, read about why Internet Marketing should be of interest to business owners; consider questions about your current online marketing. Consumers Tune Out Interruptions Consumers are increasingly tuning out advertising that interrupts.  Marketing folks call that push marketing, and it’s become less…

  • Getting Value from your Web Design Agency

    Earlier, I compared two redesigns of municipal websites.  One redesign project had a clear goal that translated into valuable website content and could be used to justify its higher price.  Keeping you focused on your goals is one of the most important values a web design agency can provide, but there are others, too.  I’ll…

  • What should a web design agency redesign cost?

    I’m always interested in seeing what my competitors are doing in terms of website work, and in today’s paper an article featured two redesigns of municipal websites from two different local web design firms.  Nothing surprising about that, but what caught my attention was the cost of the two redesigns. Chatham’s website, for a city…