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  • Pillsbury Website Helps Local Nonprofit & Neighborhoods

    Pillsbury Website Helps Local Nonprofit & Neighborhoods

    Moving Pillsbury Forward  is a local community organization whose mission is to revitalize the local neighborhood, which has been blighted by an abandoned brownfield project, the former Pillsbury Plant. O3 Internet regularly supports our community and neighborhoods, and we offered to give new life to their previously shuttered website, “The Pillsbury Project”.

  • Effective Internet Marketing: Website Content Planning

    Content planning doesn’t have to be difficult if you take it one step at a time. The process can be completed in an hour or two for a small website.  I recommend you already understand your goals, what an ideal client looks like, your unique value and a search keyword list before starting content planning,…

  • Social Media Basics: Legal aspects of Social Media

    Social media can help companies build relationships and allow customers to promote the business with user-generated content such as comments, feedback, and recommendations to friends.   Consumers are increasingly seeking out online reviews of products and services before making a purchase.  Encouraging social media endorsements, soliciting testimonials, and requesting online reviews can be a way for…

  • Future of the Internet: Multimedia Search Engine

    There’s only one certainty in the Internet world: things are going to change. Here’s a glimpse of a possible new multimedia search engine.

  • Effective Internet Marketing: What’s Your Unique Value?

    What is a Unique Value Proposition? A unique value proposition accurately conveys the value you offer to prospective customers.  It can also be used to market job opportunities to employees, to sell partnership opportunities to other companies, or to obtain funding or financing.

  • Internet Marketing by gender stereotype – beyond unfortunate

    An ongoing European Union funded study aimed at increasing the appeal of information and communications technology (ICT) work to women indicates that aiming campaigns at women in general is not as effective as targeting particular categories of women who may be more receptive to the message.  The researchers said the focus should shift to identifying…

  • Effective Internet Marketing: Who is Your Ideal Customer?

    Think about two or three of your most profitable current customers – or customers you think would be a great fit for your company.  Would your business be more successful if all your customers were like them?  You want to attract customers who are a good fit for your products or services, who will be…

  • Effective Internet Marketing: What are Your Internet Marketing Goals?

    What are Internet Marketing Goals? Most small business internet marketing goals are to increase sales, to increase leads and customers, and to increase visits to brick and mortar stores.  Other goals might be to provide fast customer service after the sale, to promote follow-on business and to keep current customers engaged over time.

  • Internet Marketing Basics: 5 Essential Elements

    The second in a series of three explaining the basics of Internet Marketing offers 5 essentials for effective Internet Marketing. The science of getting found and selling successfully on the Internet has resulted in a wealth of information about how to do it well.  When you have all the parts working together, your Internet Marketing…

  • Internet Marketing Basics: the Importance of Being There

    In this first of a series of three explaining the basics of Internet Marketing, read about why Internet Marketing should be of interest to business owners; consider questions about your current online marketing. Consumers Tune Out Interruptions Consumers are increasingly tuning out advertising that interrupts.  Marketing folks call that push marketing, and it’s become less…

  • Getting Value from your Web Design Agency

    Earlier, I compared two redesigns of municipal websites.  One redesign project had a clear goal that translated into valuable website content and could be used to justify its higher price.  Keeping you focused on your goals is one of the most important values a web design agency can provide, but there are others, too.  I’ll…